Business Simulation

ORAS

Optimal Resource Allocation Simulator

An interactive business simulation where teams play VP of Finance & Strategy. Allocate budgets across departments, choose strategic directions, respond to market events, and compete against AI-driven rivals across 12 scenario contexts spanning 4 countries and 3 industries, entirely in the browser.

Competition Mode Course Mode Multi Year Simulation Live Leaderboard Zero Setup
ORAS — Year 2 of 5
Budget Allocation
R&D
$3,800K
Sales
$5,000K
Operations
$4,800K
Marketing
$3,000K
Strategic Direction
Extended Range & Battery Life
Multiplier ×1.12 — Budget-Conscious appeal
Performance & Charging Speed
Multiplier ×1.08 — Tech-Savvy appeal
Year 1 Results
$286MRevenue
11.2%Mkt Share
614Score
5Simulated years per session
4Departments to manage
0-1000+Performance Index range
12Scenario contexts (4 countries × 3 industries)
Unique scenario seeds
Two Modes

Built for every context.

Whether you're grading a cohort or running a timed competition, ORAS has a mode designed around your exact needs.

Competition Mode
Stochastic

High-stakes, timed rounds with a randomised seed so no two teams see the same scenario. A live leaderboard updates after every locked year.

  • Randomised scenario seed each session
  • Configurable countdown timer per round
  • Live leaderboard visible to all participants
  • No memorisable answers to ensure fairness
  • Team controller + spectator viewer mode
Course Mode
Deterministic

A fixed seed ensures every student or team faces an identical scenario. This makes scores fully comparable and defensible as grades.

  • Deterministic seed ensures same scenario for all
  • Built-in benchmark solver for grade reference
  • Instructor configurable scoring weights
  • Grade export and analytics dashboard
  • Ideal for graded assignments and modules
Inside ORAS

Three moments
from a session.

Scroll through budget allocation, strategic direction, and final scoring. Live mock-ups from a real ORAS session.

Budget Allocation
Strategic Direction
Performance Score
ORAS · Year 3 of 5
Allocate Your Budget
R&D
$4,200K
Sales
$5,400K
Ops
$4,800K
Mktg
$3,300K
Change cap: ±15% · Underspend penalty active
Competition ModeYear 3/5
ORAS · Strategic Direction
Choose Your Strategy
R&D Focus
Extended Range & Battery Life
×1.12 — Budget-Conscious appeal
Performance & Charging Speed
×1.08 — Tech-Savvy appeal
Combined multiplier: ×1.056 — all synergies aligned
ORAS · Final Score
Performance Index
742
Grade B — Good Performance
$339MRevenue
13.0%Mkt Share
Profit 50%Market Share 50%
12 Scenario Contexts

Pick the world that fits
your needs.

Instructors/Organizers choose a country and industry combination. Each scenario has its own company, product, currency, competitor set, and news pool, so the simulation always feels native to your context.

United States Canada United Kingdom India
Electric Vehicles
Voltex Xeno EV
VPI · USD
NorthArc Drift EV
VPI · CAD
Volta Meridian
VPI · GBP
Zephyr Apex EV
VPI · INR
Pharmaceuticals
Nexara Biosciences
PPI · USD
Arcadia Pharma CA
PPI · CAD
Helix Therapeutics
PPI · GBP
BioSurge India
PPI · INR
Hydration Drinks
Aqua Vitae Sport
FPI · USD
PureFlow Canada
FPI · CAD
HydraCore UK
FPI · GBP
Jal Refresh IN
FPI · INR

Each scenario combination has its own company name, product, competitor set, news pool, and Performance Index. The simulation mechanics are identical across all 12 — making results directly comparable within a cohort.

Step by Step

The full ORAS
experience.

From opening briefing to final grade, here's what a session looks like from the inside.

01
Read the Briefing

Each session opens with a fully randomised scenario. Your team is briefed on the market landscape, consumer segments, AI competitors, and the objective: maximise your company's Performance Index over five years. Scenarios span industries from Electric Vehicles to Pharmaceuticals to Hydration/FMCG, across four countries.

Randomised scenarioConsumer segmentsCompetitor landscape
02
Allocate Your Budget

Each year, distribute your budget across departments subject to min/max bounds and a year-over-year change cap. Spending beyond a department's sweet-spot fraction triggers diminishing returns and overfunding one area is as costly a mistake as neglecting another.

Budget slidersMin/max boundsChange cap
03
Set Your Strategy

Choose a strategic direction for each department from multiple options. Synergies compound powerfully and mismatches waste potential. The combined multiplier shapes every outcome for the full multi-year horizon.

R&D directionSales channelOps priorityMktg focus
04
Lock In and See Results

Once locked, the simulation runs. Revenue, profit, market share, competitor results, and news events are revealed. Market events hit after decisions are committed. There is no gaming the system.

Competitor resultsMarket eventsAnalytics dashboard
05
Receive Your Grade

Performance is scored 0-1000+ via a composite Performance Index which comprises 50% risk-adjusted profit, 50% market share. Grades update after every locked year. Consistent, balanced strategy beats volatile approaches.

S: 950+A: 800–949B: 650–799C: 475–649D: 300–474Live leaderboard
ORAS Simulation
Scenario Briefing
Simulation World
Consumer Segments
Budget-Conscious · 50%
Sensitive to total cost
Tech-Savvy · 30%
Prioritise features
Objective: Maximise your Performance Index over 5 years
Budget Allocation — Year 1
Budget: $60,000K · Fixed Costs: $95,000K
R&D
$3,800K
Sales
$5,000K
Operations
$4,800K
Marketing
$3,000K
$43,600K remaining · Underspend >10% → penalty
Strategic Direction
Extended Range & Battery Life
Multiplier ×1.12 — Budget-Conscious appeal
Performance & Charging Speed
Multiplier ×1.08 — Tech-Savvy appeal
All departments: ×1.056 (+5.6% on total revenue)
Year 3 Results
$339MRevenue
13.0%Mkt Share
$44MProfit
Sales demand exceeded Operations capacity — $32M in lost orders
Performance Index — Final
742
Grade B — Good Performance
S
950+
A
800+
B
C
D
F
Risk-Adjusted Profit 50% + Market Share 50%
Full Feature Set

Everything you need
out of the box.

Real-Time Team Play

Controller and viewer mode. Decisions, game state, and leaderboard updates sync instantly across all connected devices without polling or page refresh.

AI-Driven Rivals

Competing teams or AI bots react dynamically to market conditions. Department-targeted news events can force allocation shifts on a specific competitor, cut their budget, or trigger sub-decisions. No session plays out the same way twice.

Built-In Analytics

Revenue curves, market share evolution, competitor breakdowns, and department-level performance are all visible after each year.

Live Leaderboard

Competition Mode surfaces a live ranked leaderboard after every decision round. Grades update immediately on lock.

Fully Configurable

Adjust budget scale, time horizon, number of rounds, scoring weights, scenario theme, and department min/max bounds to match your course.

Benchmark Solver

Course Mode includes a benchmark solver that computes near-optimal outcomes. This gives instructors a principled grade reference point.

Department Synergies & Bottlenecks

Operations hard-caps what Sales can deliver, and R&D unlocks the ceiling for other departments. Underfunding the wrong department doesn't just cost points, it actively blocks what the rest of your team can achieve.

Evolving Product Specs

Your product's visible specifications include range, efficacy, formulation, and more. These change each year based on R&D allocations and sub-decisions. Competitors' specs evolve too, creating a living competitive landscape students can observe and respond to.

Ready to run your first session?

ORAS is entirely browser-based. No installation, no accounts for participants required, no IT ticket. Share a URL and you're live.